THE FUTURE OF SPECIAL MEALS
From allergen-free to personalised nutrition, this is what's coming next
Personalised nutrition at 35,000 feet and beyond
A clearly defined, safety-led meal offer for pregnant passengers, addressing well-known dietary restrictions.
Available as a pre-order option, this provides reassurance and allows airlines to monetise a currently underserved but high-value passenger segment.
With 1 in 10 children affected by food allergies, families actively seek safe, suitable options when travelling.
A dedicated children’s pre-order range improves satisfaction while creating a strong, repeatable ancillary revenue stream.
The rapid growth of GLP-1 medications is changing eating behaviour globally.
Smaller, protein-rich, nutrient-dense meals offered as pre-order options allow airlines to meet emerging demand and capture a new, premium-led revenue opportunity.
Over 150 million people now follow low-carb or performance-based diets.
Providing structured pre-order options aligned to these lifestyles allows airlines to modernise their offer and generate incremental revenue beyond standard meal codes.
A significant and often overlooked passenger group with specific nutritional needs.
Offering targeted pre-order meals aligned to recognised dietary patterns (e.g. Mediterranean-style) creates differentiation and unlocks new ancillary potential.
High-protein meals support recovery, strength, and general wellbeing, aligning closely with existing medical meal requirements.
Positioned as a premium pre-order option, this bridges clinical need and lifestyle demand while driving incremental revenue.
Digestive discomfort is a common inflight issue affecting passenger experience.
Low-bloat, easy-to-digest meals offered as a pre-order upgrade provide a clear point of difference and a highly scalable ancillary product.
Medical diets
Digestive comfort
Hydration & wellbeing
Calm, confident travel
