10+ MILLION

Patients  undergoing cancer treatment worldwide

Approximately 1 in 5 people globally will develop cancer, and most of us are touched by it in some way. Many patients continue to travel during treatment, where maintaining weight, strength, and recovery is critical.Meals need to support this with nutrient-dense, high-protein options that are safe, balanced, and easy to tolerate at altitude.

150+ MILLION

People following the keto diet worldwide

Over 150 million people worldwide now follow low-carb or ketogenic diets, reflecting a broader shift toward metabolic health. Passengers are increasingly aware of how food affects energy, focus, and wellbeing, particularly when travelling across time zones.Airline meals need to reflect these evolving expectations, not legacy standards.

1 IN 10

Children have food allergies globally

Around 1 in 10 children globally now live with food allergies, a number that continues to rise.Families travel regularly, but for parents, food is one of the biggest sources of concern when flying. Safe, clearly controlled meals remove uncertainty and allow families to travel with greater confidence.

1 IN 5

Adults now have metabolic disorder globally

Approximately 1 in 5 adults worldwide are affected by metabolic conditions such as diabetes, obesity, or cardiovascular disease. Diet plays a central role in managing these conditions, even during travel.Meals that are balanced, lower in sugar, salt, and fat can support better outcomes and a more comfortable journey.

10+ MILLION

People globally have
religion-driven dietary needs

People globally have
religion-driven dietary needs

A significant proportion of global travellers follow religious or culturally driven diets, including Halal, Kosher, and Hindu or Asian vegetarian traditions.In practice, many airlines rely heavily on broad categories such as vegetarian or vegan meals to serve diverse cultural needs at scale. Providing options that are both appropriate and high quality ensures inclusivity, consistency, and a better passenger experience.